If you own a hot dog stand, you’re going to want to make sure that people can find your stand. If you want to maximize your profits, you’re not going to want to rely on word of mouth and foot traffic alone. You will want to increase your online exposure as well.
There are some things that you can do if you want to get more exposure online. Follow these tips, and you’ll be able to grow your hot dog stand into a full-fledged business.
Master Social Media
Social media is one of the most important tools that businesses like a hot dog stand has. You shouldn’t just limit yourself to a Facebook account. You should spend time on every popular social media platform. Twitter, Instagram, and even Snapchat can help bring people to your stand.
Managing multiple social media accounts may seem like an overwhelming task. However, there are a lot of tools that can assist you with social media management. You can schedule posts ahead of time and post to multiple platforms at once.
When you use social media accounts, you shouldn’t be too formal. People aren’t interested in following corporate social media accounts. However, people do want to follow entertaining accounts that can provide them with helpful information. Avoid things like politics whenever possible, but don’t be afraid to show your personality and have some fun.
You should also try to use a lot of pictures in your social media posts. If you include photos, you’ll be able to convince people that they should visit your stand and try one of your hot dogs. When people see how mouthwatering those hot dogs look, they won’t be able to resist them.
Have A Great Website
If you want to get a lot of exposure for your hot dog stand, you’re not going to want to rely on social media alone. You’ll also want to have your website. If you have your site, you’ll be able to get traffic from search engines.
It’s not enough to throw up a bare bones website and call it a day. If you want to give your business a boost, you’ll want to create an attractive site that is easy to navigate. Your site should have a very professional look to it. You may want to work with a web designer or buy a paid theme.
There are a few things you’ll want to do with your site. You should have links to all of your social media accounts on your site just like a Chicago SEO agency has on their website. If someone wants to follow you on Instagram or Twitter, you should make it easier for them.
You should also include some location keywords on your website. If people in your area are searching for a hot dog stand, they should be able to find your site. Since your stand probably doesn’t have a permanent location, you may not be able to share an address. However, there are other things that you can do.
You should use header tags on your website. Include your location within those tags. If your stand is based in New York City, you could have your header tags read “New York City hot dogs” or “hot dog stand NYC.” You should also have your phone number and area code in the footer of the website. If you take a few extra steps, you’ll show up in the searches of people in your city.
Try To Attract Some Press
People shouldn’t just be able to find out about your hot dog stand by visiting your website or social media accounts. They should be able to learn about it in other places as well. Work to get press coverage for your hot dog stand. A little bit of coverage can go a long way.
How can you get more press? There are a few different things that you can try. You may want to offer local food bloggers a free hot dog. If you let them sample your wares for free, there’s an excellent chance that they’ll write a review. You should also try to make contact with people at local news sites. If you’re in touch with the right people, you’ll be able to reach out to them and ask them for some coverage.
Participate In Local Events
Participating in community events may seem like a poor way to boost your online exposure. After all, you’ll be interacting with people in real life and not online. However, if you use these events effectively, you’ll be able to get a lot of exposure.
When you’re at these events, you should try to get the people there to talk about your stand online. You could offer a free soda to people that make a post about your business online. You could encourage people to use a hashtag with the name of your hot dog stand. There are plenty of things that you can do if you want more online exposure for your stand.
Look Into Marketing Methods
There are some things you can do that will boost your online exposure organically. However, you might have to take a few extra steps if you really want to get some exposure online. If you spend a little bit of your money on marketing, you should see a big return.
It’s a good idea to use marketing methods that will allow you to target your ads. You are going to want your ads to be shown to people that are going to be interested in eating your hot dogs. Social media is an excellent choice for targeted advertisements. Search engine advertising can also get a lot of traction. Advertise your business online, and you’ll be able to get more online exposure.
Are you trying to get more exposure for your hot dog stand? If you are working to get more attention online, you should follow all of the tips above. These pieces of advice can help you to get noticed online. There are a lot of businesses competing for attention online. With that said, if you take the right approach, you will still be able to stand out.